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Described as the world’s “definitive luxury rock ’n’ roll brand”, clothing and accessories label Chrome Hearts was at the forefront of a turn-of-the-century style revolution, taking rocker fashion from the glam-metal pantomime of the 1980s to something slick, glossy and altogether more flattering. Out went fringed jackets, leopard print leggings and big, big hair, and in came supple leather, beautifully crafted solid-silver jewellery, and luxurious handmade eyewear created from exotic materials and adorned with gothic crosses, precious stones and alligator-skin patterning – perfect for rock gods and goddesses who had grown accustomed to a five-star jet-set lifestyle.
Chrome Hearts has developed as a major status symbol especially in cities where sold. Trendsetters, particularly in Los Angeles and Japan, have adopted this among Rolex and Mercedes as "the" items to have. Wearing Chrome Hearts denotes a rocker, bad ass, and wealthy lifestyle.
Designed for a customer for whom excess and extravagance is a way of life, Chrome Hearts is uncompromising in its dedication to all-out luxury and indulgence. Chrome Hearts glasses can take nearly two years to produce, such is the level of devotion that goes into designing and crafting each individual component. In classic aviator, cat’s eye and square frame styles, the devil is in the detail – every piece is adorned with Chrome Hearts’ iconic decoration, including temples that incorporate a solid silver fleur-de-lys, intricately carved silver daggers on the side-arms, chunky silver tips, white ebony trim, 18-karat-gold-plated bridges, and multi-layered multi-hued acetate. Chrome Hearts glasses and Chrome Hearts sunglasses are handmade with the same level of skill and craftsmanship that goes into all its products – its A-list customers, including the Rolling Stones, Karl Lagerfeld, Cindy Crawford, Lenny Kravitz, Kate Hudson and Rachel Zoe, would expect nothing less.
